Apr 9 • Film/Series
Why Film Pitch Packages Need a Go-To-Market Strategy
I’ve seen too many great films struggle after they’re finished.
Not because they weren’t good…
But because no one thought through how they were going to market and release them.
That’s a workflow problem.
In most industries, you don’t build the product and THEN figure out who it’s for.
But filmmakers do it all the time.
We’re also living in a moment where you can build your own audience and that changes everything.
He who owns the audience, wins the day.
In this article, I break down:
Why audience should be greenlit first
Why direct sales matter more than ever
Why your release plan should be mapped BEFORE production
If you’re putting together a pitch deck, this matters.
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Why Film Pitch Packages Need a Go-To-Market Strategy
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