The Impossible Lab
Where the impossible gets built
Most people talk about ideas. We build them.
Right now, I’m engineering a world record. The largest Skittles creation in history. 1 Skittle for every follower. [hopefully] A million Skittles.
That’s just the surface.
The Impossible Lab isn’t about candy.
It’s about systems.
How virality works.
How stories become movements.
How music, myth, business, and physics all connect when you think differently enough.
Inside, you’ll see:
- The behind-the-scenes of the Skittles stunt || the strategies, hooks, and loops that make millions watch.
- The birth of Gnosis33, a mythic music project designed to carry a story deeper than words.
- The systems that turn art into brands, brands into communities, and communities into engines that fund themselves.
- Challenges that push you to build your own impossible thing.
- A community of people who think in frameworks, not fragments || builders, dreamers, outsiders who don’t fit the normal rules.