This community launched in July 2026, which makes you a founding member. That comes with real advantages: direct access to me while the group is small, a voice in what trainings I build next, and first access to opportunities I'll only open to this community. The people who join in the early days are the ones I'll know by name. Welcome to my next start up! You will be well loved and encouraged here.🌷

When a private pay family is choosing between agencies, they're rarely comparing services alone — they're comparing how each agency made them FEEL! Here's a small one that costs nothing: answer the phone like a five-star hotel, not a dispatch office. "Thank you for calling [Agency], this is Traci— how may I help you?" Warm, unhurried, no long hold music on the first call. Properly GREET them. Then, if you must place them on hold to connect them to the right person politely let them know and make it as brief as possible. Affluent clients notice tiny customer service details before they ever meet you or a caregiver. The phone is your hotel lobby. And, everyone wants greeted with a warm friendly smile in their voice. What's a small touch your agency uses that clients comment on?

If you could wave a magic wand and fix ONE thing in your agency tomorrow, what would it be? ➤ Finding more private pay clients ➤ Recruiting and keeping caregivers ➤ Referral sources that actually refer ➤ Scheduling chaos ➤ Something else entirely Drop yours below — and if you see someone struggling with something you've solved, share what worked. That's what this community is for. We are all here to help each other succeed.

Almost nobody ends up in this industry by accident. There's usually a story — a grandparent, a career change, a moment where you saw care done badly and knew you could do it better. I'll share mine in the comments. What's yours?

Welcome to the Home Care Growth Community — I'm delighted you are here! This community exists to help home care and home health agency owners & leaders grow personally & professionally. Home care leadership is challenging and can be lonely. Now you have friends! Together we will grow more private pay clients, grow stronger cultures, invest in ways that caregivers want to stay, and built the kind of influence & skills that makes affluent families and referral sources seek YOU out! I have worked in executive leadership positions in high-end assisted living, senior living communities (CCRC) and owned 2 private pay home care agencies. I have also been a caregiver and I am a RN. I understand details in this industry that I want to share with everyone to build a stronger continuum of care so seniors can count on us when they need us the most. I need YOU strong to do that. I will teach you some wonderful life coaching skills that will transform your heart, your mind, your relationships and your team. Let's do this & make it fun in the process! Here's how to get the most out of this community: ➤ Introduce yourself below. Tell us your name, where your agency is located, how long you've been in business, and the #1 thing you're working to improve right now. (This matters — the connections you make here may end up being as valuable as the info & trainings.) ➤ Check out the Classroom. I'll be adding trainings on private pay growth, employee engagement, culture building, working with referral sources, and more. ➤ Jump into the conversation. Ask questions, share wins, share struggles. Nobody understands this business like other people living it. A little more about me: I'm the Home Care Growth Coach, and I've spent my career in senior care learning what separates the agencies that thrive from the ones that stay stuck. My philosophy is simple — when you take exceptional care of your people, they take exceptional care of your clients, and that takes care of you. It's time to get your PASSION back and enjoy you work again!