4d • General discussion
How Do You Actually Define ICP Without Guessing?
I keep seeing people rely on LinkedIn filters and basic firmographics like company size, industry, and location, but that feels pretty surface-level.
When you’ve actually looked at closed won vs closed lost deals, what data actually showed up as the real predictor of win rate?
Was it things like hiring signals, tech stack, behavioral intent, or internal changes like funding and new leadership?
And more importantly, how do you decide which signals to prioritize when building ICPs in B2B, especially when everything feels noisy and overlapping?
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How Do You Actually Define ICP Without Guessing?
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