Get Testimonials So Good, They’ll Make Other Speakers Jealous

TL;DR

Ask these 6 questions to get amazing testimonials:

What was the problem you were experiencing before you discovered my service?
What did that frustration feel like as you tried to solve it in the past?
What was different about my service?
Take me to the 'a-ha' moment when you realized my service could work to solve your problem.
What does life looks like now that you're on this new path.
Tell me about a win (big or small) that you've already experienced. (optional)

Imagine a typical person in business. Working full time. Their plate is full.

Then they get an email from someone you've worked with: "I want your feedback. Can you please tell me how I did" ⬅️ That's you

Problem: it's unfocused.

They don't know where to start. They don't have time for something like this.

And you never get a testimonial.

Instead of leaving an unfocused or vague question, lead people to what you want and help them compose the response.

This works equally well for a video (preferred) or text testimonial.

Example from a previous talk I gave:

1. What was the problem you identified before having me speak?

Response: It is easy at accessibility conferences to be tech-centric and overlook the foundational pieces of developing a culture of accessibility. We wanted a keynote who could bring insight about developing that culture that attendees could apply whether they came from business, education, or community programs.

2. What did the frustration feel like when you met resistance talking to people about accessibility in the past?

Response: Many of our attendees shared their frustrations during the session. Two that I saw often in the chat were being confused about how to begin and feeling defeated when their conversations have no impact.

3. What was different about my talk and presentation style?

Response: Cam's presentation style kept our attendees engaged and energized them. He creates connections through personal details, humor, and real-life examples. He talks about issues and frustrations with a positive attitude, providing practical tools for people to use while instilling confidence.

4. What was the moment when you realized I was really going to connect with your audience?

Response: When the chat and Zoom reactions started flowing and people were expressing agreement, I knew the attendees were engaged. I also had a VP reach out to me personally during the presentation to say how valuable and engaging they found the keynote to be.

5. What does the future look like now that you've heard the message?

Response: I definitely feel a renewed sense of purpose to push our accessibility initiatives beyond their current boundaries and work on getting fresh buy-in for initiatives that are not developed to their full potential!

Next step: rehash for a LinkedIn recommendation.

Then what you want to do is take that testimonial and make slight edits, then send it back to the organizer to confirm they're okay with the language (see photo):

Short quote:

"Cam's keynote speech was a game-changer, energizing our audience and inspiring a renewed commitment to accessibility initiatives with fresh determination."

Long quote:

"Cam's keynote speech was a game-changer for our accessibility conference. Attendees from diverse backgrounds, including business, education, and community programs, found Cam's insights on developing a culture of accessibility highly valuable. Cam's engaging presentation style energized the audience. By sharing personal details, incorporating humor, and using real-life examples, Cam connected with attendees and instilled confidence. The positive attitude and practical tools provided during the keynote left everyone inspired. The impact on our audience was evident as chat messages and Zoom reactions flooded in, expressing agreement and engagement. A Vice President even reached out personally to emphasize the keynote's value and engagement. Cam's message has invigorated us to push our accessibility initiatives beyond current boundaries. We are motivated to secure fresh buy-in for initiatives that have untapped potential."

Finally, request a recommendation through LinkedIn (see photo)

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