26d • General discussion
Pricing for clients who can afford you
This goes right into one of our assignments. If you’ve read through then this will make perfect sense then maybe you can even go back and rethink your “ideal” client.
Write down:
- Age range
- Lifestyle
- Income level
- What they value most in an esthetician or PMU artist
2. Review your current pricing.
Now ask:
- Does your pricing reflect the quality of your education and products?
- Does it reflect the results you consistently deliver?
- Does it position you competitively in your area—not the cheapest, not unrealistically high?
If not, make adjustments that feel aligned.
3. Define the why behind your price points.
Clients aren’t just paying for:
- A facial
- A peel
- A brow service
- A machine
They’re paying for:
- Your years of training
- Your continued education
- Your expertise in skin + PMU corrections
- Your ability to keep them safe
- High-quality, clinical-grade products
- A consistent experience and real results
Write 3–5 sentences explaining why your pricing is fair and valuable.
4. Share your reflection (optional but encouraged).
Post inside the community:
- Your ideal client
- Your updated or confirmed price structure
- Your “value statement” (why your pricing is justified)
💛 Reminder
You are not charging to be “the highest.”
You are charging to be:
- Competitive
- Sustainable
- Intentional
- And aligned with the transformation you provide.
When you invest in your education, your technique, and your products,
your clients receive better results—
and that alone justifies the cost of your service.
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Pricing for clients who can afford you
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