What type of Client do you want? what does your client base look like? Are your clients high earners? Are your clients parents? Are your clients people looking for short term results are your clients young are your clients older? What part of aesthetics do you belong in? Your niche is the foundation of your entire brand. It influences: • the clients you attract • the content you create • the services you become known for • the confidence you carry into every appointment

SECTION 1 — YOUR NICHE 1. What services do you enjoy doing the most? ⸻ 2. Which services do clients book you for most consistently? ⸻ 3. What problem do you solve best? (Acne, anti-aging, hyperpigmentation, brows, etc.) ⸻ 4. What results are you known for? ⸻ 5. Based on your answers, what is your primary niche?

This is about personality, lifestyle, and behavior NOT looks or demographic only. Think about clients who: ✔ take their appointments seriously ✔ follow aftercare ✔ value consistency ✔ pay without hesitation ✔ trust your expertise ✔ match your energy ✔ love the process Examples of “client type”: • Busy professionals who want results without downtime • 30–50 focused on anti-aging • Men looking for maintenance + beard-area skin health • Clients who invest in long-term corrective treatments

Let’s take a deeper look at who your services are truly for—and how your pricing reflects that.This isn’t about being the most expensive in your city.This is about being competitive, realistic, and aligned with the level of skill, education, and product quality you bring to the table. Ask yourself: • Who can comfortably afford your services without hesitation every 4–8 weeks? • Who values results more than discounts? • Who prioritizes their skin or self-care as a non-negotiable?