30d • General discussion
✨Know Your Niche, Build Your Brand ✨
Welcome to Week One, beauty pros!
The foundation of your brand starts here!!
Before we talk strategy, marketing, or client retention, we need to get crystal clear on one thing:
What part of esthetics do you belong in?
Your niche is the foundation of your entire brand.
It influences: a specialized segment of the market for a particular kind of product or service.
adjective
- denoting products, services, or interests that appeal to a small, specialized section of the population.
- the clients you attract
- the content you create
- the services you become known for(can be more than one thing)
- the confidence you carry into every appointment because you’ve really honed in on educating yourself in this area
This week is all about choosing your dominant lane so you can build a brand that feels aligned, profitable, and recognizable.
Your Week One Goal: Identify Your Aesthetic Niche
Are you the acne expert?
The brow architect?
The non-invasive anti-aging specialist?
The hyperpigmentation healer?
The luxury experience esthetician?
The men’s grooming skincare specialist?
The PMU transformation artist?
There is no wrong lane—only the one that feels like home and allows you to show up consistently.
Why This Matters
When you know who you are in this industry, you naturally:
- attract clients who want exactly what you offer
- create content with ease
- stand out in a saturated market
- charge with confidence
- build a brand that grows into an actual business
Community Task
Drop a comment below and share:
- Your chosen niche
- Why this lane feels aligned with you
- What type of client you want to serve
This is your first step toward building the brand—and the business—you’ve been dreaming about.
Let’s get clear, get focused, and get intentional.
We’re building industry leaders in here. 💛✨
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✨Know Your Niche, Build Your Brand ✨
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