This is a fast paced intro to designing the customer journey for your business. By understanding the baseline of your current marketing and sales process you will easily identify the gaps that you need to address. Your homework for today is simple: 👉 Introduce Yourself: Share your business details, location, desired structural outcomes, and current business stage (e.g., startup, actively building, or up and running) in the comments. 👉 Write a Commitment: Create a public commitment to the audit process, such as a goal to have 100% clarity on what needs building or improving. 👉 Watch Introductory Frameworks: View short videos on the "attract, sell, wow" framework and "lean marketing"

Let the community know the key features of your ideal client and the features of your "client from hell". The benefit of this exercise is that it enables other members of the community to point appropriate prospects in your direction.

If you had to refine your book's 'elevator pitch' down to just six seconds to spark immediate curiosity, what would it be?"

What is the one unique thing about your book that sets it apart from every other title out there and makes it a 'must-read' for your ideal audience? Drop a picture of your book cover.

In your experience, what is the biggest difference between what your audience needs and what they actually want to buy?