Specialization Spotlight If someone asked you what you specialize in, could you answer in ONE clear sentence? Comment below with: - Your niche - Your ideal client - Your core service Let’s help each other tighten it up 💪

What’s the BIGGEST challenge you’re facing in your event business right now? Once you vote, drop a comment and tell us why this is your biggest challenge right now. Chances are, you’re not alone—and this helps us tailor trainings, resources, and conversations inside the Collective. 💡

📌 START HERE: Welcome to Event Pro Collective Welcome to Event Pro Collective 👋We’re so glad you’re here. This community was created for event professionals who are ready to grow with clarity, confidence, and intention—not just stay busy. If you’re new, start here 👇 👋 STEP 1: Introduce Yourself (START HERE) Create a post and tell us: - What you do in the event industry - Where you’re located - One challenge you want to work on right now This is a supportive, judgment-free space. You don’t need to have it all figured out—just show up. 👉 Why this matters:Community creates clarity, accountability, and momentum. 🎯 STEP 3: Clarify Your Focus Next, explore the Specialization & Niche resources in the Classroom. Ask yourself: - Who do I serve best? - What do I want to be known for? - Where am I still trying to do too much? 👉 Clarity leads to confidence—and stronger pricing. 💰 STEP 4: Connect It to Pricing Then move into the Pricing for Profit content. Reflect on: - How mindset shows up in pricing decisions - Where fear or people-pleasing affects your quotes - What needs to change to support sustainability 🤝 STEP 5: Engage & Apply To get the most out of Event Pro Collective: - Join Lives when available - Ask thoughtful questions - Complete worksheets honestly - Implement one shift at a time 💡 Progress beats perfection. 🌱 FINAL NOTE This community isn’t about doing more—it’s about thinking and deciding differently so your business can grow in a way that actually supports you. Bookmark this post and return to it anytime you feel stuck. Welcome to the Event Pro Collective.— Sharon Fore-GuilloryFounder, BTV Event Pro Academy

This community exists to support event professionals, industry support staff, and service-based entrepreneurs who are serious about building profitable, well-positioned businesses within or alongside the event industry. It is designed for individuals who are currently working in—or actively pursuing—roles such as event planners, designers, coordinators, venue owners, decorators, rental companies, caterers, florists, production teams, and professionals who support event businesses through sales, marketing, operations, staffing, logistics, or creative services. The focus of this community is growth, implementation, and professional excellence. Members are expected to engage with intention, respect varying experience levels, and contribute to a collaborative, solution-oriented environment. If you are not actively building or supporting a professional service-based business—or are not prepared to participate in a purpose-driven, professional space—this community may not be the right fit.

We’re excited to have you here. This community was created for event professionals and entrepreneurs who are ready to elevate their mindset, clarify their niche, and confidently price and position their services for profit. Start here: 1️⃣ Introduce yourself in the CEO Mindset & Value Elevation space 2️⃣ Share what you do and what you’re currently working on 3️⃣ Let us know your biggest goal for the next 90 days This is a space for real strategy, real conversations, and real growth. Ask questions, engage often, and don’t be afraid to challenge what you think you know about pricing and value. You’re in the right room. Let’s build with intention. 💼✨ — Event Pro Collective Team