Hey all we’ve just released a completely FREE guide on building motivation in the COURES SECTION. I believe this is one of the best FREE resources available. Give it a watch and if you got any questions, fire over a message and a member of the team will get to you ! Cheers Ollie

The NO command is about clarity, interruption, and choice.We’re teaching the dog how to turn off from something they want and get paid for making the right decision. Let’s break it down step by step 👇 Step 1: Set the Dog Up for Success - Leash on the dog (non-negotiable at first) - Place something the dog wants on the floor - You want temptation, not chaos Step 2: Controlled Approach (We’re creating a teachable moment) - Calmly approach the item with the dog - No cues yet - Let the dog think and show intent Step 3: The Decision Point (Timing is everything) - As the dog commits to the item - Say “NO” (calm, firm, neutral) - Immediately apply a leash pop - The goal is to break fixation, not intimidate Step 5: Mark & Pay the Right Choice (This is where learning locks in) - The instant the dog disengages : ➡️ Mark with your positive marker ➡️ Reward generously You’re celebrating the decision to turn off. Step 6: Repetition = Understanding ( Consistency builds confidence) - Repeat this in short, clear sessions - Same rules, same timing - Dog learns:“NO means disengage… and that pays.” Step 7: Generalise the Cue (Proof it before you free it) - Do this for a week or so - Keep the leash on during this phase Step 8: Wean the Structure ( Freedom is earned) - Test the cue in real-life moments - Step back in with structure if clarity slips Final Thought A good NO command is: ✔️ Clear ✔️ Fair ✔️ Consistent ✔️ Followed by reward Any questions let me know ! OLLIE

If your dog sometimes listens…kind of understands…and occasionally does the right thing… You probably don’t have a clear marker system. What Is a Marker System? A marker system tells the dog exactly what their behavior means in the moment. At its simplest: - YES = “That’s correct. That behavior works.” - NO = “That doesn’t work. Try something else.” Dogs don’t speak English — they learn through clarity and consequence. Markers provide clarity. Why “YES” Matters A potent YES marker: - Pinpoints the exact behavior you want - Speeds up learning dramatically - Builds confidence - Reduces confusion and hesitation If you don’t clearly mark success, your dog is guessing. Guessing leads to: - Slow progress - Frustration - Inconsistent obedience Why “NO” Matters (And Why Avoiding It Hurts Dogs) A clear NO marker: - Ends unwanted behavior immediately - Prevents repetition of bad choices - Gives the dog information instead of emotion - Creates boundaries without anger Dogs want feedback. When there’s no “no,” dogs learn through trial and error — usually repeating the wrong thing until it becomes a habit. No marker ≠ kindness No marker = confusion Potency Is the Key A weak marker system sounds like: - “uh uh” - repeating commands - begging - body language instead of communication A potent marker system is: - Clear - Consistent - Emotionally neutral - Always followed by the correct outcome YES always means success NO always means change course. No exceptions.

What’s ONE thing dog owners constantly complain about but still struggle to find a good solution for? Curious to hear real experiences