Why Your AI Content Sounds Generic (And How To Fix It)

Douglas Henke

28d • Content Tools & Templates 🖊️

Most people use AI prompts wrong.

They ask for:

• “Give me a post”

• “Write a caption”

• “Make this better”

And then wonder why their content sounds generic…

…and doesn’t lead to sales, clients, and income

The Real Problem

It’s not the AI.

👉 It’s how you position the prompt.

If your input is shallow, your output will be shallow.

What “Positioning” Means

Your prompt needs to tell AI:

• Who you are

• Who you help

• What problem you solve

• What result you create

Weak Prompt:

“Write a post about content marketing”

Strong Prompt:

“Write a post for creators under 1K followers struggling to get clients from content, showing why their content isn’t converting and leading them to start a conversation”

👉 Same tool. Completely different result.

What “Depth” Means

Most prompts stop at the surface.

They ask for:

• Tips

• Ideas

• Basic posts

But depth comes from:

👉 Context + specificity + intent

Add Depth Like This:

Instead of:

“Give me 5 tips”

Say:

“Give me 5 insights that challenge common beliefs about why creators aren’t getting clients, and make the reader feel called out and understood”

👉 Now your content:

- Hits harder

- Feels real

- Drives engagement

The Simple Framework

Before you write any prompt, define:

1. Audience

2. Problem

3. Desired outcome

4. Action you want them to take

Example (Full Prompt)

“Write a short post for creators under 1K followers who are posting consistently but not getting clients. Show them the real reason their content isn’t converting, make them feel understood, and end with a question that starts a conversation.”

Why This Matters

Better prompts = better content

Better content = more conversations

More conversations = more sales, clients, and income

Action Step

Take your last prompt…

And upgrade it with:

• Clear audience

• Specific problem

• Strong outcome

• Conversation-driven CTA

Final Truth