Most people think closing happens in DMs. It doesn’t. Closing starts with your content. If your content isn’t setting up the sale, your conversations will always feel forced. The real problem is people post tips, value, and random ideas, but none of it prepares the reader to trust you, see the problem, or want the solution. So when they get into DMs, they struggle to close. Your content should do 80% of the work, and your conversations should do the final 20%. There are three types of content you need. Problem content calls out the exact issue your audience is facing. For example, “If you’re posting every day and not getting clients, it’s not a consistency problem. It’s a conversion problem.” Authority content explains why the problem exists and shows you understand it. For example, “Most creators post value, but there’s no path from content to conversation to client.” Conversion content gives people a reason to respond. For example, “Are you getting conversations from your content or just views?” When someone messages you, they already know the problem, trust your perspective, and want help. Instead of convincing, you’re guiding. The shift is simple. Stop trying to close in DMs and start closing through your content. Before you post, ask yourself if it calls out a real problem, builds trust, and starts a conversation. If it doesn’t, it won’t lead to clients. Take your next post and call out the problem, explain why it exists, and end with a question. Your content should make the sale easy. Conversations just complete it. If you want help turning your content into sales, clients, and income… Comment “CLIENTS” and I’ll show you what to fix.

Most people use AI prompts wrong. They ask for: • “Give me a post” • “Write a caption” • “Make this better” And then wonder why their content sounds generic… …and doesn’t lead to sales, clients, and income The Real Problem It’s not the AI. 👉 It’s how you position the prompt. If your input is shallow, your output will be shallow. What “Positioning” Means Your prompt needs to tell AI: • Who you are • Who you help • What problem you solve • What result you create Weak Prompt: “Write a post about content marketing” Strong Prompt: “Write a post for creators under 1K followers struggling to get clients from content, showing why their content isn’t converting and leading them to start a conversation” 👉 Same tool. Completely different result. What “Depth” Means Most prompts stop at the surface. They ask for: • Tips • Ideas • Basic posts But depth comes from: 👉 Context + specificity + intent Add Depth Like This: Instead of: “Give me 5 tips” Say: “Give me 5 insights that challenge common beliefs about why creators aren’t getting clients, and make the reader feel called out and understood” 👉 Now your content: - Hits harder - Feels real - Drives engagement The Simple Framework Before you write any prompt, define: 1. Audience 2. Problem 3. Desired outcome 4. Action you want them to take Example (Full Prompt) “Write a short post for creators under 1K followers who are posting consistently but not getting clients. Show them the real reason their content isn’t converting, make them feel understood, and end with a question that starts a conversation.” Why This Matters Better prompts = better content Better content = more conversations More conversations = more sales, clients, and income Action Step Take your last prompt… And upgrade it with: • Clear audience • Specific problem • Strong outcome • Conversation-driven CTA Final Truth AI doesn’t create results. 👉 The way you think does. Prompts just reveal it.

Let’s keep this simple. If you’re here, you’re trying to turn content into sales, clients, and income. So let’s actually talk about it. Drop a comment and answer these 3: 1. What are you currently trying to sell? 2. Are you getting conversations or just views? 3. What feels like the biggest thing holding you back right now?

It’s not just what you’re saying it’s how you’re saying it If it doesn’t hit them fast they scroll If it doesn’t feel like it’s for them they don’t stay That’s buyer psychology Your content should Find you Build trust Move them That’s how you go from views and followers to actual customers I’m breaking this down step by step in a live workshop this week Comment WORKSHOP if you want the details 👇 Or Save Your Seat HERE

Most people use AI prompts wrong. They: - Ask for random posts - Copy and paste - Hope it works And then wonder why they get views but no sales, clients, and income The Truth Prompts are not magic. 👉 Workflows are. If you don’t have a system behind the prompt… You’ll just create more content that doesn’t convert. The Prompts Workflow (Simple Version) Your content has 3 jobs: - Find you - Build trust - Drive action Your prompts should follow that exact path. Step 1: Problem Prompt (Find Attention) Ask AI: “Give me 10 content ideas about [specific problem your audience has] that would make them feel understood and call them out” 👉 Goal: Make your audience say: “This is exactly me” Step 2: Authority Prompt (Build Trust) Ask AI: “Turn this idea into a post that explains why this problem happens and positions me as someone who understands it deeply” 👉 Goal: Make them trust you, not just agree with you Step 3: Conversion Prompt (Drive Action) Ask AI: “Turn this into a post that leads the reader to take action or start a conversation about fixing this problem” 👉 Goal: Start conversations → sales, clients, and income Step 4: Conversation Prompt (Close) Once someone engages, use: “Based on this person struggling with [problem], what questions should I ask to understand their situation and guide them toward a solution?” 👉 This is where money is made. The Biggest Mistake People use prompts to: - Create content But not to: - Create conversations The Shift Stop asking: “What should I post?” Start asking: 👉 “How do I turn this post into a conversation?” How This Connects To Your Results No workflow = random content Workflow = predictable conversations And conversations lead to: Sales, clients, and income Action Step Today: 1. Pick ONE problem you help with 2. Run it through this workflow 3. Post with a clear conversation goal If you want the exact prompts and system I use: Comment “SYSTEM” and I’ll send it to you