11h • General discussion
Your hooks are 🗑️🚮
I stalked some of y’all’s content…. and I found a common problem.
Your hooks aren’t hooking.
They’re predictable ads.
I know the product is coming.
I’m bored before I even listen.
I know the “problem” you’re about to introduce.
I know the reveal.
I know the CTA.
And if I can predict the whole video in the first 2 seconds, so can the viewer!
That’s why they leave & your content flops.
A hook should create curiosity, tension, surprise, or a reason to keep watching… not immediately scream, “Hi, this is sponsored content.”
So I’m adding another masterclass for you. It is all about Hook Development Based on KPI.
We’re breaking down what your retention is telling you, where your hook is failing, and how to build openings that actually make people stay.
Because if your audience isn’t retaining, the brand won’t retain you either. And that’s a problem we can fix.
If you feel you have a SOLID piece of content comment below and I might use it in class. 😉
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Your hooks are 🗑️🚮
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