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Weekly Live Content Call is happening in 4 days
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Feb 5 Recap
Hey friends! Awesome call as per usual - I'm gonna miss you guys over the next couple of weeks, but will 100% probably be ready to pop in here on a Thursday to share the baby if nothing else! I'm so proud of the action you all take and execute AND it really seems like your ideas are flying off now -- and you're seeing such BIGGER visions in your content and overall your BRAND and what you can build, and who you're 100% allowed to BE in this online space! --- RECORDING: https://us06web.zoom.us/rec/share/RN9nq9bbbLwr1xvA88W97rzJ91uWyURqD07jFS5IdEcvY5Fj7o6JYN-TpHPWq2c.4_mpNIMEVPErz3pt?from=hub Passcode: njay+F7+ ---- @Crystal Koch - we talked about you building a Skool community. You can absolutely do this and crush this - consider a Mom focused group with a 'specific focus.' You can continue to capitalize on the 'burnout' with Self Care. I love the idea of you having a Selfish Saturday series/challenge in your group! Remember - go broad, then try to niche it down just a smidge -- people will resonate with the content in all phases of motherhood. @Chrissy Wagner - amazing work with continuing to show up on TikTok and having a super engaging post pop off. Lean into your transformation and the HARD WORK you do to look the way you do. There's a lot of emotion you can provoke my SHOWING people you are a GOAL. Hot rockin body and confidence in your 50's. Be their LEADER who shows them that they can not only get there, but they can give themselves permission to get there. Congrats on signing your clients! @Sarah Krieger - Diet Dropout is a VIBE. Lean into it - let's consider keeping your focus there. Something as simple as starting videos with HEY DIET DROPOUTS, creates a sense of 'belonging' immediately. For your challenges/group coaching etc - consider revolving everything around the Diet Dropout verbiage. To me, that's something that can catch on like wildfire and TBH, I think of cool crewnecks that say - PROUD DIET DROPOUT or fitness shirts your clients can workout itn.
Feb 5 Recap
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Introductions
Wahoo! We have our first 4 Founding Members inside of TCL! I'm so pumped for you guys! I'd love for you to introduce yourselves - the big component of this is COMMUNITY, which I feel is missed in so many courses (and even inside of communities). When you see this - give a quick intro of yourself, what you do, and what you're looking to get from being a member of TCL! Sharing your struggles with content/showing up on social will be a big help in our calls being extremely focused and effective! This feels more like Christmas, than Christmas did! WHOOP, WHOOP!
Introductions
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The Content Lab Kick Off
Hey, hey! I am so excited to have you as a part of TCL! A space for you to not only grow with your content and marketing, but to connect with others in COMMUNITY! It can be a weird spot to be in (and for some of us, even our age) makes this whole content thing seem challenging and overwhelming. I'm 41, and think there's space for all of us BTW, so don't let that be a set back! Our first call will be on Thursday, January 8th @ 1 PM EST! You can add this to your calendar right here in Skool. I hope you can make it, but in the chance you can't the call will be recorded! As this community starts off small, those calls will become GOLD, and essentially 1:1 consulting sessions that you're getting! I'm so excited to support you in becoming more confident in your content (while also not letting it consume you)! WELCOME TO THE CONTENT LAB! I'll see you in the New Year!
The Content Lab Kick Off
March 19 Recap
Hey, today was a great call! I posted all the recaps from the beginning of March and a separate post. Thank you for all your patience as I navigate this new era of motherhood and trying to balance all the things while showing up for this community. Today’s call we talked about your magnet and for extra accountability. Remember, when it comes to content, it is our job to attract and repel. So the same thing that might make you magnetic to one person can be a complete turn off to another. We talked a lot today about showing up and showing up in our vulnerability and I want to encourage you that you are light years ahead of the person that you’re going to end up helping. The more that you can show someone “I’ve been there”or “hey I’m there and this is how navigating the issue, let’s go together”, or this is how I solved this preparen you have— the more trust that you will inevitably be building with someone. I know that this is not necessarily taught in your business courses and we have to think about when we get on the Internet, we really don’t get on there to be sold. So, yes you need your value content and all that… BUT… You also just need content that makes you human and that helps people resonate with you and your story. Don’t be afraid to allow them to see themselves in your shoes at some point or see that you have the solution that is able to help them! 🔜 Homework: 🤪 List out 3 to 5 things that make you you. Things that people are drawn to you for and this could also be things that people are not drawn to you for. 🎁 Bonus: Comment below one thing you’ve always wanted to talk about/share but have shyed away from. Let me know if you have any questions and I will see you next week! 🎥 RECORDING: https://us06web.zoom.us/rec/share/QD07MWLXKLpFjkESimkFiECDXYWoAsZNfedCrA6tjPDQgKJ1wA59QqVmypU_xH6y.1301qjcizQk_JymD?from=hub Passcode: b5^1q3%#
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March 19 Recap
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March 5: https://us06web.zoom.us/rec/share/oUNk5w4vxYQNv_p2dQbE5Po0lbo1jJ00xIjidxNAxDQTveU31SIoGlODz8AfW1gw._tF0Iavp4IknqlKd?from=hub Passcode: 4MA2.xiM March 12: https://us06web.zoom.us/rec/share/SJSqBi4c2FGwd5rTlzxUan8d5TgTcAaS7zQNWeQSZwOUgxIoxzZz8f-FkjodBgc.CuvZ2MEbgPJZpAyF?from=hub Passcode: *zK1?X5D
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The Content Lab
skool.com/the-content-lab
A hands-on community for creating organic content, building an online community, and showing up confidently online.
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