Who is this for: we created a new lane inside the cannabis clothing industry where growers, enthusiasts, and brands can turn cannabis culture into fashion-driven marketing assets — without touching the plant, violating regulations, or limiting creativity.
This is why your idea scales:
- B2C (direct fashion sales)
- B2B (growers & farms)
- Licensing
- Custom strain collections
- Agency services
- Collaborations & cruises
The Business Model Is Bigger Than Apparel
What you’ve created naturally leads to:
- growers branding their own strains
- farms extending revenue beyond harvest
- cannabis businesses marketing without selling cannabis
- strain licensing → fashion collections
- “your bud, your brand” storytelling
That’s why So High 420 isn’t just a clothing line — it’s a marketing and branding platform.