In this module, you’ll build a strong foundation in the concrete coating industry. We’ll cover the different types of coating systems, how they work, and what you need to know before taking on your first jobs. We’ll also break down common beginner mistakes, how to avoid costly problems, and how to approach coating projects with the right knowledge and expectations. By the end, you’ll have a clear understanding of the industry and the foundation needed to start coating professionally.

In this module, you’ll learn the complete process of installing a professional epoxy flake floor from start to finish. We’ll cover job setup, concrete inspection, grinding and surface preparation, crack and joint repair, mixing and applying the base coat, broadcasting flake, scraping and cleaning, and applying the final topcoat. You’ll also learn timing, coverage, tools, techniques, common mistakes, and quality-control tips so you can produce clean, durable floors and avoid costly callbacks

Go beyond traditional epoxy and learn how to install and understand some of the most profitable concrete coating systems. We’ll break down 1 & 2-day floor systems, flake systems, quartz systems, metallic floors, CitaRazzo systems, and grind & seal. The goal is to give you the knowledge and confidence to offer more systems, take on more types of jobs, and increase your earning potential.

Learn how to consistently generate leads and book more jobs for your coating business using proven free and paid marketing strategies. We’ll cover local marketing, social media, Google, referrals, Meta Ads, offers, ad creatives, lead generation, and follow-up. You’ll learn where to find customers, how to get their attention, what numbers to track, and how to turn your marketing into a predictable system that keeps your pipeline full and your crews working.