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Price of the Membership
I wanted to give you all a heads up about our community pricing.: Right now, you're locked in at $27/month, and here's the great news: **this price will remain for all current members until we reach 100 members.** Once we hit that 100-member milestone, the price for NEW members will increase to $97/month. But don't worry - if you're already in, you keep your $27/month rate. This is my way of rewarding our founding members who are helping us build something special from the ground up. You believed in this community early, and I want to make sure you benefit from that. So if you know anyone who's been thinking about joining, now is the time to let them know. Once we hit 100 members, they'll be paying almost double. Thanks for being part of The Children BJJ Blueprint family. Let's keep growing and getting better together! Oss! Joao
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Your Most Powerful Teaching Tool Isn't on the Mat — It's the Parent Sitting in the Lobby.
Here's something most coaches figure out too late: you can do everything right inside that class, and still lose the battle at home. You spend 45 minutes building a child's confidence, teaching them to stay calm under pressure, helping them understand boundaries and respect, and then they walk out the door, get in the car, and everything you just did gets undone in a 10-minute ride home. Not because the parents are bad. But because nobody told them what you were working on. Here's the reality of working with children that we don't talk about enough: kids are wired to be loyal to their parents first. It's not a choice, it's survival instinct. When what you say on the mat conflicts with what mom or dad says at home, the child doesn't get confused about the parent. They get confused about you. And a confused child can't learn. A confused child eventually stops trusting the mat. This is why the most effective kids coaches aren't just great with children, they're great with families. The parent isn't an obstacle to your coaching. They're your most important partner. When parents understand your methodology, your language, and your goals for their child, something powerful happens. The lessons don't stop at the edge of the mat. They continue at the dinner table, in the car, at school. You multiply your impact without adding a single extra class. So how do you build that partnership? Start by communicating your curriculum in plain language. Don't just teach, explain. Send a message home about what you worked on this week and how parents can reinforce it. Use simple language that parents can repeat back to their kids without getting it wrong. Create moments of connection. Parent observation days, brief check-ins, a simple monthly newsletter, these aren't extras. They're investments in the consistency your students need to grow. And when a parent pushes back or seems skeptical, resist the urge to defend your methods. Instead, get curious. Ask them what they're seeing at home. Nine times out of ten, the disconnect between what's happening on the mat and what's happening at home is simply a communication gap — and that's something you can fix.
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Welcome to the Family!
I’m Joao Crus, and I’ve been teaching Brazilian Jiu-Jitsu to kids for over 25 years. What I discovered along the way changed everything. BJJ isn’t just a martial art. It’s one of the most powerful tools we have to help children develop emotional regulation, set healthy boundaries, and build real confidence. This community exists because I believe instructors like you deserve more than technique videos and belt checklists. You deserve a complete approach, one that helps your students grow on and off the mat. Here’s what you’ll find here: Free resources to help you build better classes, communicate with parents, and understand the emotional side of what we do. And for those who want to go deeper, premium content including my full Boundary Guard curriculum, complete syllabus guides, and direct access to me through monthly live calls. Whether you’re a brand new kids instructor or a seasoned black belt looking to refine your approach, you belong here. Start by introducing yourself below, tell us where you teach, how long you’ve been working with kids, and one challenge you’re facing right now. I read every post. Let’s build something great together. Joao Crus Black Belt | Author of Grapple with Emotions | Host of Blackbelt Parenting Life| Creator fd the Kids BJJ Curriculum Course
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BEYOND MONTHLY MEMBERSHIPS: NEW REVENUE OPPORTUNITIES FOR YOUR KIDS BJJ PROGRAM
Birthday parties, Parents’ Night Out events, and summer camps can generate additional income, but they are only the beginning. Here are other offers you could introduce at your academy: ✅ Private and semi-private lessons Individual attention for children who need extra help, confidence, or accelerated development. ✅ Beginner courses A structured four- or six-week introduction for children who are not ready to join regular classes immediately. ✅ Small-group skill clinics Focused workshops on takedowns, guard passing, escapes, competition preparation, or emotional regulation. ✅ School-holiday and teacher-workday camps Provide parents with a valuable childcare option when schools are closed. ✅ After-school programs Partner with local schools, churches, homeschool groups, and community organizations. ✅ Competition preparation programs Offer additional training sessions, coaching, goal-setting, and tournament support. ✅ Belt-preparation academies Short-term programs that help students strengthen the skills, habits, and confidence needed for their next level. ✅ Leadership and junior-coach programs Teach older students how to assist classes, communicate effectively, and become positive role models. ✅ Anti-bullying and personal-boundary workshops Offer specialized programs for schools, parents, homeschool groups, and community organizations. ✅ Parent education workshops Teach parents how to reinforce confidence, emotional regulation, boundaries, resilience, and respectful behavior at home. ✅ Academy merchandise Uniforms, rash guards, T-shirts, hoodies, training journals, water bottles, and other branded products. ✅ Digital courses and training libraries Provide families with videos, home activities, technique reviews, and character-development resources. ✅ Premium membership options Include private lessons, exclusive clinics, additional training sessions, or priority registration as part of an upgraded membership. The goal is not simply to sell more things. It is to create valuable solutions for the needs your students and parents already have.
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  BEYOND MONTHLY MEMBERSHIPS: NEW REVENUE OPPORTUNITIES FOR YOUR KIDS BJJ PROGRAM
Try this in your next kids class: The 60 second reset
When a child becomes distracted, frustrated, or overwhelmed, repeating instructions louder usually doesn’t help. Different children may need different ways to reset. Some may respond to a calm voice and a simple direction; others may need a brief pause, extra space, movement, water, visual cues, or a quiet check-in. For example, offer water, point to a “pause” card, or invite them to stand at the edge of the group. Try this instead: 1. Notice what the child may need before choosing a strategy. Look for signs such as covering their ears, withdrawing, or moving restlessly. 2. Approach calmly, while respecting their comfort and personal boundaries. If physical proximity seems uncomfortable, give them space and connect from a distance, for example, kneel several feet away and say, “I’m here when you’re ready.” 3. Say their name calmly, if they respond well to hearing it. Use a soft voice: “Maya, I’m checking in.” 4. Give one clear instruction, not three. Try, “Please stand by the blue cone,” rather than listing several steps. 5. Offer choices when appropriate, such as taking a breath, watching one round, or rejoining with a partner. You might say, “Would you like to watch this turn or practice with me?” 6. Ask them to repeat or show the next step only if that feels supportive. For example, point to the first movement and ask, “Can you show me just this part?” 7. Recognize the moment they re-engage. Say, “You came back and found your partner, that was a strong reset.” You might say: “You can take a breath or have a quiet moment. When you’re ready, your next step is to find your partner and practice the first movement.” Children often don’t need a stronger correction. They need a clearer, individualized path back into the class. The goal isn’t simply to stop unwanted behavior. It’s to help the child practice returning to calm, connection, and participation in a way that feels safe and respectful. Relational first. Physical proximity only when welcomed. What helps your students reset when they become overwhelmed or distracted?
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