I'm thinking about launching a monthly live session called The Pressure Cooker where you can come and pressure test your offers. It would need a decent turn out and participation. Is this something that would be valuable and any suggestions on the format would be welcomed. I want this to really be beneficial for when you are considering launching a new offer - positioning, market readiness, commercial standing and peer to peer feedback. Would love your thoughts on this. Lyndsey

Sharing this prompt again because it's so powerful and great for helping you to create content that really speaks to your ideal client's fears. Let me know what comes up for you: [COPY & PASTE INTO CHAT] Act as an expert Consumer Psychologist and Business Strategist. Your goal is to help me define my Primary Ideal Client Avatar (ICA)—the "Dream Client" who is the easiest to convert, the most profitable, and receives the highest value from my offering. I am operating in the [INDUSTRY/NICHE] sector, and my core offering is [PRODUCT/SERVICE]. To help you build this profile, consider that this client typically struggles with [SPECIFIC_PAIN_POINT] and is looking for [DESIRED_OUTCOME]. Please provide a deep-dive profile for this Primary ICA including: Psychographic Deep-Dive: What are their secret fears, daily frustrations, and the "internal narrative" they tell themselves about their problem? Behavioral Triggers: What specific event usually triggers them to finally look for a solution like mine? Decision Criteria: What are the top 3 factors they use to judge if a solution is "worth it"? Demographic Snapshot: Age, income level, and professional status that aligns with my [PRICE_POINT]. If anything is unclear or you need additional details to improve your response, please ask me for clarification.

A great way to get quick visability is to jump on the back of something big! A film release, a sporting event a cultural moment. Attach yourself to something that already has attention. Stop waiting to build an audience from scratch when there are billions of eyeballs already focused somewhere. Step into existing energy! Relevance creates reach and reach creates opportunity. Authority grows fastest when you ride waves. So - quick task - go and research something to piggy back onto the back of. Bring it to the group and lets see if we can brainstorm an idea or an offer... There are dozens of 'official dates' for everything - go do some research and in the meantime here's the trailer for my new offer landing tomorrow when the most anticipated film of the year lands. Who can't wait to see it?

Join me for an hour's session on how to build authority through your messaging. This is a live session at 1.30 est on Wednesday 11th February. It will be recorded. The link in in the calendar here in The Category-of-One Room. There will be no Canva Club this week due to it being a public holiday here in Canada. 💪💪

This is a LONNNNG one (Just FYI 🙏🏻 🐿️) For about the past five years, I’ve been doing something called the freedom sequence which have not really talked much about, but it’s the most transformational thing that I actually offer, well one of them. After doing Branding Boot Camp with LyndseyI realised that actually this that I want to be known for because I fucking love it the most, it really gets to the deep root of the niggly shit that people can’t put their finger on but holds them back. You know when you just go into procrastination but you’re not quite sure why, and you can’t find what’s going on you can’t name me it’s it’s just energetic and it can be anything. So think about this, from the time that you’re born till now, there will be loads of times in your life when you’ve had something happen to you, something traumatic, something shitty or neggy or just have a horrible thing happened that you’ve not had time to deal with, that you’ve just pushed to the side and thought I can’t cope with that now…. all the energies of all those things are still in you somewhere swirling around just waiting to be properly winesses and released. The freedom sequence goes straight to that niggle. I can help you to subconsciously retrieve the memory of the thing, help you to safely process it and release it, and what that does is it collapses the energetic timeline which means that you’re no longer holding onto that shit anymore. Creating space for gorgeous new energy and just feeling lighter because the niggle has gone, it’s been released, it’s been resolved, it’s been looked at it, cos you’ve got to feel it to heal it. Sounds really cheesy but it’s so true. So I want to launch the Freedom Sequence, but as part of the brand Boot Camp the introduction to the freedom sequence is something I’ve called “The Reveal” which is like a taster. It starts with an introduction to human design so people can see who they are from an energetic blueprint perspective. And then we go straight to the main niggle, I help to show the person what is their biggest energetic block, we move that out the way which gives them an energetic boost.