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🎨 Week 2 Challenge: Stop the Scroll This week we’re staying in graphic design — but we’re solving a real problem. Last week we played with color. This week we’re tackling hierarchy — and we’re doing it through one of the most powerful formats in social media: the carousel. Your challenge: Design the FIRST page of a carousel post for your product, brand, or offer. ***ADDING BC STITCHES TOLD ME TO. YOU'RE ONLY CREATING THE FIRST PAGE OF A CAROUSEL POST IN THIS CHALLENGE." The cover has one job: make someone want to swipe. Not explain everything. Not list every feature. Just stop the scroll and create enough curiosity that they have to see what’s next. Before you open Canva, pick ONE of these four approaches for your cover: 1. Pattern interrupt — grab attention so fast they can’t scroll past 2. Call out the right person — speak directly to your audience so they feel seen 3. Create curiosity — tease what’s coming without giving the answer 4. Set a clear expectation — tell them exactly what they’ll get if they swipe Pick one. Commit to it. Then build your design around it. One non-negotiable rule: Your hook — a headline, a bold question, or a powerful statement — has to dominate everything else on the page. Everything else exists to support it, not compete with it. Your cover should include: • The hook — your dominant headline, question, or statement (this is the whole challenge) • Context — one short line that tells the viewer what this is or who it’s for • CTA — something that earns the swipe, not just asks for it. Make it feel like a natural extension of your hook. Think less “swipe to read more” and more: “Swipe before you post another flyer” “Swipe if you’ve ever stared at a blank Canva screen” “Swipe — this one’s for you” The CTA should make them feel like swiping is the obvious next move. A few things to play with (try them & see which one you like best): • Size contrast — make your hook dramatically bigger than everything else • Negative space — give your hook room to breathe