FIRST PRINCIPLES WEEK STARTS NOW
Listen up Team
We released First Principles Thinking on Friday.
Today is NOT another day of reading and planning.
Today is DAY 1 of EXECUTION.
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THIS IS THE FRAMEWORK THAT:
→ Let Elon build reusable rockets (10x cheaper)
→ Let Airbnb see "rent your couch" as a $100B business
→ Let Tesla ignore "electric cars are slow golf carts"
It breaks "impossible" into "obvious in hindsight."
And you're testing it THIS WEEK.
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HERE'S YOUR CHALLENGE:
Pick ONE problem in your business that feels impossible or stuck.
Examples:
❌ "I can't afford a developer" → Test it
❌ "Pricing has to match competitors" → Test it
❌ "I need 10 features to launch" → Test it
❌ "Hiring takes 3 months minimum" → Test it
Whatever you've been stuck on for weeks/months.
That's your target.
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WHAT YOU DO TODAY (Next 30 minutes):
STEP 1: Pick your impossible problem (5 min)
STEP 2: List EVERY assumption about it (10 min)
Write down all the "it has to be this way" beliefs.
Example:
"I can't afford a developer"
→ Assumption 1: "Development costs $120K/year"
→ Assumption 2: "I need full-time help"
→ Assumption 3: "Only employees can do quality work"
→ Assumption 4: "I need someone local"
STEP 3: Post your setup HERE (15 min)
Use this format:🎯 FIRST PRINCIPLES EXPERIMENTCHALLENGE: [The "impossible" problem]
ASSUMPTIONS:
[Assumption 1]
[Assumption 2]
[Assumption 3]
[Assumption 4]
[Assumption 5]
HYPOTHESIS: "If I break these down to first principles, I'll find a solution that costs [X]% less OR works [X]x better.
"TESTING: Starting today.
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THEN WHAT?
Tuesday-Thursday: Break those assumptions apart.
→ Question each one to bedrock truth
→ Rebuild solution from scratch
→ Test your new approach (small scale)
Friday: Post results.
→ What broke through?
→ What stayed the same?
→ What did you learn?
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POST YOUR SETUP BELOW.
No reading more about it.
No "I'll do this later."
No "let me think about which problem."
Pick one. Post setup. Execute this week.
That's how this community works.
Go. 🔥
— TBL Team
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FIRST PRINCIPLES WEEK STARTS NOW
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