This one’s worth breaking down, because it costs SMEs winnable work all the time. A tender rewards “support of local business.” A contractor checks their address, sees they’re in the wrong region, and writes the whole thing off. Understandable, but usually wrong. Here’s the reframe. A “support of local business” criterion is almost never a simple postcode test. It’s an economic-contribution test. The evaluator isn’t really asking where your office is. They’re asking how much of the money from this contract stays in our region. That’s a question you can actively influence. So on a recent job where our client was based one region over, we didn’t accept a low local score. We built the response around evidenced regional contribution: • Materials sourced from suppliers inside the buyer’s region • A locally based subcontractor brought onto the delivery • The percentage of total contract spend staying in the region, mapped out • Evidence attached, so it was demonstrated, not just asserted A business that read as “non-local” on paper ended up presenting a genuine, documented local economic footprint, and stayed in the fight on the exact criterion that looked like an automatic loss. The principle travels well beyond local content: before you disqualify yourself on any criterion, read how it’s actually scored. Half the time the barrier isn’t a rule. It’s an assumption you’ve made about the rule. Question for the room: what’s a criterion you’ve assumed you couldn’t score on? Local content, financials, experience, something else? Let’s pull a few apart. 👇