A prospect who doesn't know you yet will do one thing before they book a call.
They'll type your name into Google.
What they find in the next 30 seconds either confirms the decision or ends it.
One YouTube video answers the exact question they were just asking. A LinkedIn post that sounds like the same person.
A community that looks like somewhere worth being.
That's not a personal brand. That's an Authority Estate doing its job.
I touched on this in a recent collab, skip to 39:36 if you want the specific point.
Link in first comment. 👇