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Apr 1 (edited) • 💡Tips
Two thirds of coaches publishing video content have no CTA.
Not a weak one. Not a buried one.
None at all.
By the way - CTA = Call To Action
HubSpot's 2025 video data found that 65% of LinkedIn in-feed videos end with no instruction to the viewer - no next step, no invitation, nothing.
Which means the warm prospect who just spent 8 minutes watching you explain your methodology - understanding your thinking, feeling the fit - hits the end of the video, and the screen goes blank.
And here's what happens next: they don't go looking for a way to reach you. They scroll on. Buying intent doesn't sit still. It decays fast. Research consistently shows the window between warm and cold is measured in hours, not days.
The Conversion Leak isn't always a broken funnel. Sometimes it's just an absent instruction.
One sentence at the end of every video changes this.
Not "follow me for more." Not "link in bio."
A specific invitation to a specific next step - for the specific person who just self-selected by watching the whole thing.
If your videos don't have one yet, this week's task is simple: go back to your last three uploads and add a pinned comment with a clear next step.
That's the fix. It costs nothing. It takes 10 minutes.
The question is why you haven't done it yet — and if you're honest, the answer is probably that you didn't realise how much it was costing you.
Remember: link goes in the first pinned comment if you're directing them anywhere — not the post body.
Want me to add a CTA driving them toward the Roadblock Call, or keep this as a pure value post?
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Two thirds of coaches publishing video content have no CTA.
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