Authenticity is not a buzzword—it’s your edge. This book shows exactly how to capture genuine passion from the very people who power your innovations: engineers, scientists, product creators, and even customers. Follow my repeatable, proven framework -- earned over 20+ years -- and start creating powerful brand and product videos that enhance conversions and earn long-term brand loyalty by deeply connecting with core audiences.

This video takes you step by step through the process of making a product video for a premium, highly engineered product, in ~6 hours. It is an interview-driven piece that powerfully makes the case for the product's unique traits, how it empowers (and safeguards) consumers, and it discusses how it was deployed in the market to optimize results including impressions, conversions, and revenues. It also defines how to "brand build" at the same time! All vital to your success -- brand and career!