WEEKLY REVIEW (ECOM EMAIL COPYWRITING) · 4D Copywriting Community

Tyson FourDee

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7d • 🔍 Weekly Review

WEEKLY REVIEW (ECOM EMAIL COPYWRITING)

👉 The Copy:

Bit of an interesting one today.

If you see below, attached to this message is a screenshot of the ecom email the copywriter wrote.

Check it out. Done? Good.

Let's review...

👉 The Review:

Alright first off, how did you write this and literally put no headline on it???

That is step 1. At least put some sort of headline on it so I know what is going on.

The overall concept/idea is creative, but it's just too confusing and there's no headline to pull me in.

As for the CTA, "Get My Puppy Jolly The Squirrel" is quite wordy and confusing because it can be interpreted in multiple ways. I would shorten it a lot and simplify for clarity.

Lastly, what is the goal of this email? Where does it fit in the sequences?

Obviously the goal is to generate the most money possible, but this feels like it was created with no intention in mind of how leads receive this email sequence in the first place.

AKA: a big red flag.

You are not writing copy in an ecochamber. All copy exists in the real world.

Is this for an abandoned cart sequence?

Upsell sequence?

Welcome sequence?

We have no clue and the copy doesn't reflect that.

(For example: abandoned cart = remind them and push them over the edge. Welcome = introduce to the brand, KLT, social proof, and product suite.)

And that's the review.

Now as an action, go write a type of copy that you have ZERO clue how to do.

First study what proven copy looks like for the type so you have an idea, then write it.

That's all for now,

Tyson.