Apr 1 • 💬 General
It took me 6 months to realize this
While I was reading Kyle Milligan’s book “Take Their Money”
Kyle said one really important principle about copywriting that goes something along these lines
Copywriting is a language of sales.
The key word is ‘Language’
It's not just words, salesy tactics, but language that encourages the reader to take action.
You MUST communicate with the reader using Copywriting Language
And most beginner copywriters?
They just write words that sound cool, but don’t communicate with the reader.
And that is what separates the majority from the minority.
You have to use the same language that your reader uses
Talking about one single idea
And going straight to it, without wasting the reader’s time
For most people, this is difficult to do.
I struggled with this, but once I read this book
It changed the way I look at marketing and copywriting and started making wayyy fewer mistakes.
So if you want to become exceptional and be the minority of copywriters who understand copywriting the right way,
I encourage you to take a look at this book (“Take Their Money”) and let me know what you think!
Thank me later,
Laurynas
P.S. If you haven’t started reading copywriting books and you want to be above average, you gotta start asap, just being honest with ya, so you don’t waste more of your time.
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It took me 6 months to realize this
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