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May 5 (edited) • ❓Ask Tyson
How do I write entertaining copy?
👉 Question:
From @rin_itoshi4567 “When it comes to writing value emails, I remember you said they need to be entertaining, because my emails aren't just competing with other emails in my audience's inbox, but also with TikTok. But I don’t really understand how to make an email entertaining. Can you explain it to me, please?”
👉 Answer:
It comes down to something as simple as the way you tell stories.
Why?
Because stories print money.
Let me explain.
The reader will naturally immerse themselves in a story, making it more relatable, meaning they’re more likely to take action.
Now, you can write a story literally as it was…
… or you can create a situation that hacks into the reader's mind.
Check out these 2 examples.
1️⃣ %FIRSTNAME%, back when I was working in construction, I watched someone fall off a roof…
Why?
Because my boss always tried to save money and we had little safety equipment.
Or
2️⃣ {Thud}
“F@*K!”
I thought I’d just watched someone die %FIRSTNAME%.
That was back at my old sketchy carpentry job.
My boss cut EVERY corner just to save costs…
…And that included putting his employees in danger.
Number 1 explains the situation, and number 2 places you in the scene, just like reading a book…
Except this only takes a minute to read, giving the quick hit of dopamine like TikTok.
To compete with the world of exciting reels, your copy needs to have the same level or more drama.
If you want to get better at storytelling, I recommend analyzing more pro copy, and reading fictional books.
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How do I write entertaining copy?
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