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3d • ❓Ask Tyson
Creating target avatars?
👉 Question:
From @thebigwizz_ “Some niches have sub niches,
when practicing copy should on real prospects should we create an avatar on each and every sub niche?
Your answer would go a long way!”
👉 Answer:
When creating an avatar, it’s best to do it on a prospect-by-prospect basis.
This might sound like it takes a long time, but with AI, you can really speed up the process.
The reason I say make different ones for each prospect is that everyone has a slightly different message, aimed at different people.
I’ll give you an example.
If you’re outreaching to sales coaches, you can’t use the same avatar.
Jeremy Miner and Shelby Sapp have 2 entirely different target avatars.
Jeremy aims broader, covering multiple industries, age ranges, and no gender specifics.
Shelby, on the other hand, aims for women in the 18-35 range, with the boss girl, independent, FU kind of attitude.
When outreaching to them, you can’t use the same avatar because the message won’t land properly.
Then it looks like you’re trying to cut corners, the prospect will notice and choose someone who puts in the effort to go above and beyond to understand their audience.
It takes a little extra time, but it increases your chances of closing a deal.
Keep crushing it, and check out the insane 4-hour outreach course that I dropped a few weeks ago.
It’s got sauce in there that’ll help you out.
I posted it here yesterday, but I know it’ll help you, so here’s the link again 🤪
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Creating target avatars?
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