9d • General discussion
Niching feels impossible
I get so stuck on niching and feel like I'm just going in circles and can't help anyone.
The thing is, the people who come to my class are not new mothers, they're usually older than me and I don't particularly want to target new mothers like myself but because I am that it always ends up there. But I'm not menopausal so I don't want to focus there. So then how outside of life-stage is the best way to narrow people down?
I'm a yin yoga and yoga nidra guide. I'm also a herbalism student so that will come into my work more the more I learn.
I have been through niching with many coaches and it just hasn't landed for me. I overthink it and I get to the place of not being able to help anyone with enough specificity.
Here is what AI helped me come up with. I'm not in love with it but would love thoughts outside of myself.
I think #3 is the best... but it still feels too vague?
1. **I help chronically sleep-deprived mothers make the sleep they do get more restorative** through yin yoga and yoga nidra, so they stop snapping at their kids over small things and can tell the difference between "he's having a tantrum" and "I'm losing it."
2. **I help exhausted mothers reclaim an hour of the day that's actually theirs** through nidra-based deep rest practices, so instead of doom-scrolling or stress-eating once the kids are down, they have real energy left for a project, a workout, or an idea they've been sitting on for months.
3. **I help women running on chronic sleep debt break the cycle of numbing out and then feeling guilty about it** through short yin and nidra practices, so they go from "surviving the day and collapsing into their phone" to actually finishing the small things they keep meaning to do — the load of laundry, the email, the workout.
4. **I help mothers stop carrying every bad moment as proof they're a bad mom** through nervous-system-regulating yin and nidra practices, so a hard 20 minutes with their toddler stays a hard 20 minutes, instead of turning into a spiral that ruins their whole evening.
5. **I help women stuck in an ongoing depleting situation — a toddler who won't sleep, a demanding job — get their brain fog and reactivity under control without needing the situation itself to change first**, through yin and yoga nidra, so they stop making the kind of mistakes at work or at home that erode their own confidence in themselves.
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Niching feels impossible
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