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12d • Tutorials
Stop Wasting Hours Looking for Content Ideas
One of the biggest mistakes I see creators make is using TikTok or Instagram favourites as their research system.
I used to do it too.
I'd save hundreds of videos thinking, "I'll come back to this later."
Then later arrived.
And I spent more time searching through my saved videos than actually creating content.
𝐀 𝐁𝐞𝐭𝐭𝐞𝐫 𝐖𝐚𝐲
When you're doing content research, treat it like a business activity, not casual scrolling.
Create a simple spreadsheet with columns like:
Link
Views
Comments
Hook
Why It Worked
Video URL
What To Look For
Don't just save the video.
Study it.
Record:
✅ Number of views
✅ Number of comments
✅ The opening hook
✅ The topic
✅ The emotion it triggered
✅ Why you think people watched
✅ Ideas for your own version
𝐓𝐡𝐞 𝐑𝐞𝐚𝐥 𝐁𝐞𝐧𝐞𝐟𝐢𝐭
𝐀𝐟𝐭𝐞𝐫 𝟓𝟎-𝟏𝟎𝟎 𝐯𝐢𝐝𝐞𝐨𝐬, 𝐩𝐚𝐭𝐭𝐞𝐫𝐧𝐬 𝐬𝐭𝐚𝐫𝐭 𝐚𝐩𝐩𝐞𝐚𝐫𝐢𝐧𝐠.
You'll notice:
- Certain hooks keep showing up
- Certain topics get more engagement
- Certain emotions get people commenting
- Certain formats hold attention longer
𝐓𝐡𝐚𝐭'𝐬 𝐰𝐡𝐞𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐠𝐞𝐭𝐬 𝐞𝐚𝐬𝐢𝐞𝐫.
You're no longer guessing.
You're building from proven data.
𝐌𝐲 𝐒𝐢𝐦𝐩𝐥𝐞 𝐑𝐮𝐥𝐞
Research first.
Record it on the spreadsheet
Then create.
Because a spreadsheet full of proven ideas is far more valuable than 500 random videos buried in your favourites folder.
Your future self will thank you every time you need a content idea and can find it in 30 seconds instead of scrolling for 30 minutes.
I have attached a template for you
👇 Do you currently use favourites, folders, or a spreadsheet for your content research?
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Stop Wasting Hours Looking for Content Ideas
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