20h • Prompts
PROBLEM AWARENESS CONTENT PROMPT
I used to think I just had to “provide value.”
So I posted tip after tip.
No engagement. No sales.
Turns out, value without context is ignored.
When I started writing content that exposed problems—
Showed what was missing—
And gave them a glimpse of the solution—
People started to pay attention.
And buy.
Here’s a prompt to help you shift your content from “nice to have” to “I need this”
Here is the prompt
Act as a problem-awareness content strategist. I want you to help me create content that shifts my audience from passive readers to engaged buyers. My business is: [brief description]. My audience is: [brief description]. Step 1: Identify the top 3–5 problems my audience is struggling with that relate directly to my offer. Step 2: For each problem, show me how to frame it in content so the pain is clear and undeniable. Step 3: Write short example posts that expose the gap (what’s missing) and then hint at my solution without giving it all away. Step 4: Suggest a simple CTA for each post that moves readers from ‘nice to know’ to ‘I need this.’ The final output should be a set of problem-driven content pieces that make my audience feel understood, aware, and ready to act.
Here is the output from Chatgpt after I plugged in my audience and business
Step 1: Top 5 Problems Your Audience Faces
- Debt dragging into retirement – mortgages, credit cards, or personal loans that threaten their freedom.
- Fear of outliving savings – not enough superannuation/pension or savings to cover 20–30 years.
- Job insecurity / ageism – being pushed out of the workforce or struggling to find work after 50.
- Tech overwhelm – feeling “too old” or not skilled enough to start an online business.
- Loss of purpose – the dread of “doing nothing” in retirement and feeling financially + mentally stuck.
Step 2: How to Frame Each Problem in Content
- Debt → Frame it as a ball and chain that keeps them tied to work when they should be free.
- Savings Fear → Show the gap between what they’ve saved and the rising cost of living.
- Job Insecurity → Highlight the reality of layoffs and being overlooked for younger workers.
- Tech Overwhelm → Acknowledge the frustration of trying to “keep up” but show that simple systems exist.
- Loss of Purpose → Position retirement not as the end, but as a chance to redesign life around freedom.
Step 3: Short Example Posts
Problem 1: Debt
Post:“Imagine working your whole life, ready to retire… but your credit card bill says otherwise. Here's the truth: carrying debt into retirement isn’t just stressful—it can eat away at your savings faster than you think. Most people aren’t told how to create a side income that tackles debt and funds their freedom.
The gap? More money in vs. less debt out.The missing piece? A proven, low-tech system to create income online.”
CTA:👉 Comment FREEDOM if debt feels like the only thing standing between you and retirement.
Problem 2: Outliving Savings
Post:“Stat: 60% of people over 55 have less than $100k saved. Now ask yourself—will that really last 20+ years with rising prices?
Here’s the hard part: relying only on your pension/super isn’t enough anymore. Here's the hopeful part: you don’t need to go back to a 9–5 to fix it.
The gap? Security.The solution? A way to build consistent income that doesn’t depend on an employer.”
CTA:💬 DM me the word PLAN and I’ll show you what I recommend.
Problem 3: Job Insecurity
Post:“You’ve got decades of experience… but suddenly you’re told you’re ‘too expensive’ or ‘not the right fit.’ Translation: too old.
Here’s the truth no one admits: the job market after 50 isn’t built for us.But here’s what no one tells you either: the internet is.
The gap? A career you control.The solution? An online business that doesn’t care about your age, only your consistency.”
CTA:⚡ Drop READY in the comments if you’re tired of depending on employers.
Problem 4: Tech Overwhelm
Post:“‘I’m too old for this tech stuff.’I hear it every week. But here’s the thing—if you can post a photo on Facebook, you already have the skills to start an online business.
The problem isn’t you—it’s all the complicated advice out there.The gap? Simple steps, not shiny objects.The solution? A 2-hour a day system designed for beginners.”
CTA:📲 Comment EASY and I’ll send you the starter guide.
Problem 5: Loss of Purpose
Post:“Retirement is sold as beaches and golf… but what happens when the holiday feeling wears off?For many, the scariest part isn’t money—it’s boredom.
The truth? We’re not meant to stop contributing.The gap? A way to use your time for freedom + purpose.The solution? Build something online that creates income and impact.”
CTA:🌟 DM me the word PURPOSE if you want retirement to feel like a new beginning.
Step 4: Why This Works
Each post:
- Names the pain (so they feel understood).
- Exposes the gap (what’s missing).
- Hints at the solution (your offer, without giving it all away).
- Gives a simple CTA (comment or DM one word).
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PROBLEM AWARENESS CONTENT PROMPT
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