Let’s get into some real talk… · Speak Your Way To Cash

Let’s get into some real talk…

“Is this anti-white… or just pro-Black?”

That was the real question hiding inside an email I got from a white woman asking if she was “allowed” to come to Black Women Sell Live.

Every other year, we host Black Women Sell Live — a sales and leadership event built for Black women experts who are ready to sell from inheritance, not insecurity.

And we named the event intentionally — to call in the women who’ve been unnamed, overlooked, and edited out of every “mainstream” business narrative for generations.

It’s a celebration of us not an indictment of anyone else, but science explains why some are confused by this…

Research shows that when institutions highlight racial equity or diversity, many start to feel their own group is being devalued or “left out.”

In one national survey, about 3 in 10 white Americans said discrimination against white people has increased “a lot” in recent years.

Which is wild considering the overt attack on diversity. 🙄

Psychologists call this a zero-sum mindset:

If someone else is centered, I must be pushed out.

So when you put “Black” in the title — Black Women Sell Live, Black founders, Black history — some folks don’t see “pro-Black.”

Their brain reads “anti-white.”

Let me show you why that math doesn’t add up.

→ 76% of U.S. journalists are white.

→ Over 80% of newsroom leaders are white — deciding which stories get told and who gets framed as the default face of success.

→ Turn on business TV. Scan most bestseller lists.

Look at who gets quoted as the “expert.”

Images of white success are not scarce.

They are saturated.

So no — Black Women Sell Live is not an attack on white people.

It’s an interruption of erasure.

Here’s what the research actually says happens when we interrupt that erasure:

→ Entrepreneurs who see someone “like them” succeed are 48% more likely to take high-risk, high-reward business moves — the exact moves that SCALE businesses.

→ People who learn their family’s economic history are 24% more likely to build wealth and report 34% higher confidence.

→ 56% of women with imposter syndrome underprice their services.

Black women aren’t lacking confidence.

They’re lacking context.

That’s why I built both:

The LinkedIn series that starts tomorrow and Black Women Sell Live which takes place in September.

So — can white people come and learn from both experiences?

Yes. Allies are welcome.

Just understand: this isn’t “anti-white.”

It’s unapologetically pro-Black in a world where “pro-white” has been the unspoken default for 400 years.

And I refuse to un-name this space to make anyone more comfortable.

Because naming it is the point.