2d • Instagram
The perfect length for Instagram posts
🎥 ReelsThe first 3 seconds of your reel are everything — that’s where you grab attention and make people stay.
- 5–10 seconds: great for quick tips, lighthearted clips, or looping content
- 10–30 seconds: ideal for storytelling, personal insights, or sharing valuable info
- 30–60 seconds: best for expert-style videos or deeper dives into your topic
📱 StoriesEach story can be up to 2200 characters, but it’s best to leave 200–400 characters for hashtags.
- Typical length: 5–10 sentences (around 500–1000 characters)
- Short captions (1–2 sentences): perfect for long carousels or talking videos
- Long captions (1500–2000 characters): work well for short value-packed reels with detailed captions
📖 CarouselsCarousels perform best when every slide offers stand-alone value. Focus on storytelling, clarity, and shareability.
- Recommended length: 5–10 slides
- Use the first two slides to hook attention and draw readers in
- Keep it short: 1–2 sentences per slide or 5–10 bullet points each
✍️ Captions & Stories StrategyLet your stories expire after 24 hours to increase reach on the next one.Add interactive stickers early on to boost replies and engagement.
- Keep it under 10 stories per day
- Post 3 frames for each story sequence
- Aim for 1 story daily for consistent visibility
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The perfect length for Instagram posts
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