20d (edited) • General ❗
The 45M hidden asset he couldn't see (until we looked)
Yesterday I told you about the business owner who went from 2M to 0 because of a threat he didn’t see coming.
Today I want to tell you about the opposite.
An opportunity hiding in plain sight that transformed everything.
Here’s the setup:
My client is a 5M/year roofing company.
Wants to exit at 50M valuation so he can retire and make music.
The problem?
Roofing companies get 3X-5X valuations.
To hit 50M, he’d need 10M+ in profit.Possible, but a HUGE STRETCH.
We’re maybe 5-10 years off that.
And he was stuck in the same trap as every other roofing company:
-15% margins.-Bottlenecked by labor shortages.
-Revenue tied to how many crews he could field.
-Competing on price with every other contractor in town.
He thought his problem was:
“How do I get more roofing jobs?”
It wasn’t.
Here’s what we found:
When I built his Strategic Dominance Dossier™, we analyzed 250+ sources.
Competitors. Industry reports. Regulatory filings. Insurance data. Customer reviews. Adjacent markets.
And buried in that data was a 45 million hidden asset.
His real competitive advantage wasn’t fixing roofs.
It was his ability to win insurance claims.
He was already getting homeowners bigger and faster settlements than anyone else.
He just wasn’t monetizing it.
So we pivoted the entire business.
OLD MODEL:
Roofing company → Storm hits → Fix roof → 15% margin → Wait for next storm
NEW MODEL:
Capital Management company → Storm hits → Win maximum cash settlement (40% margin) → Refer wealth management → High lifetime value + Recurring revenue
We repositioned him from “local roofer” to “claims advocacy + wealth platform.”
The result?
A roadmap from 5M to 50M valuation—not on construction multiples (3X), but on wealth management multiples (10X).
Same guy. Same skills. Same market.
Completely different business.
Now he only needs 5M in EBITDA to hit the same 50M exit.
We made the finish line way easier to hit by using strategy—working SMART, not just HARD.
Here’s the thing:
He didn’t see this opportunity because he was too close to it.
And frankly, he didn’t have the frameworks to think through it.
That’s what the Strategic Dominance Dossier does.
When you have 250+ data points mapped against the Blue Ocean framework, you see what’s invisible from inside your business:
→ Gaps nobody is filling
→ Assets you’re not monetizing
→ Positioning moves that make competition irrelevant
→ Paths to 10X your valuation
Now here’s where this applies to YOU:
Most entrepreneurs are sitting on hidden assets they can’t see.
A skill set they’re underpricing.A market segment they’re ignoring.
A positioning shift that would 10X their valuation.
But you can’t see it from inside your business.
You need someone outside your business—with 250+ data points and the right frameworks—to show you what you’re missing.
That’s what I’m offering:
Strategic Dominance Dossier™
5k. One-time investment.
You get:
✓ 250+ source deep-dive analysis
✓ Competitor intelligence report
✓ Blue Ocean strategy mapping
✓ 20-page Strategic Dominance Presentation
✓ 60-minute strategy call with me
But here’s the deal:
I only have 3 spots left this month.
Not because I’m trying to create fake scarcity.
Because building one of these dossiers takes hours of research and analysis.
I can only do 3 per month without compromising quality.
And right now, I have 3 spots.
After that, the next opening is March.
So if you want one:
Comment “DOSSIER” and I’ll send you the intake form.
We’ll schedule your kickoff call within 48 hours.
You’ll have your completed dossier in 7 days.
But you need to move NOW.
Because once those 3 spots are gone, they’re gone.
And you’ll be waiting until March to find out what your 45M hidden asset is.
Mark Dhamma, MA
‘The Mil-A-Month Mentor’
Helping 7-Figure Entrepreneurs Break Revenue Ceilings & Scale Toward 1M/Month Without Working More Hours
- 18 Years Coaching Entrepreneurs
- MA Positive Organizational Psychology
- Advanced NLP & Hypnotherapy Specialist
P.S.
My client didn’t see the opportunity.
He was too busy competing in a ‘Red Ocean’.
Now he’s on a path to an 10X exit multiple instead of 3X.
What are YOU missing?
Comment ‘DOSSIER’ if you want the details.
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The 45M hidden asset he couldn't see (until we looked)
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I Help 7-Figure Entrepreneurs Scale Toward💰1M/Month Without Working More Hours
Past clients include: Sam Ovens- Skool Founder
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