25d • General ❗
The £250M hiring mistake (and the question nobody asked)
My home team, Manchester United just fired their coach.
(Yes we’re talking about soccer AGAIN because…
Elite sports IS high-stakes BIG business and you can learn from it).
You see the coach, Ruben Amorim lasted just 14 months.
And everyone saw this coming from a mile away.
And if you’re stuck at $2M-$5M, you’re probably making the exact same 3 mistakes they made.
Let me break it down.
Amorim came from Sporting CP in Portugal.
Built a dynasty there.
Won trophies.
Had a system that worked.
So United brought him in with a massive war chest.
£250 million in new player signings.
14 months later?
The team is 7th in the league.
Not up to Manchester United level.
More money. More players (think hires). More tactics.
Same result: stuck.
Sound familiar?
Here are the 3 lessons for you scaling to a million a month without working more hours:
Lesson 1: The Tactics That Got You Here Won’t Get You There
Amorim had a signature 3-4-3 formation.
Worked brilliantly at Sporting CP. Back-to-back league titles. Made his reputation.
So he brought it to Manchester and tried to run the exact same playbook.
Different players. Different league. Different context.
Same tactics.
Complete failure.
Here’s what Amorim missed:
The tactics that worked in the past don’t work anymore.
His 3-4-3 wasn’t a strategy.
It was a tactic that happened to fit his old situation perfectly.
At Sporting, he had years to recruit players who fit.
The whole culture was built around it.
The Portuguese league played to his strengths.
At United? None of that existed.
He tried to copy-paste his old success into a new environment.
And it broke.
I see this all the time with entrepreneurs stuck at $2M-$5M.
“What funnel is working right now?”
“Give me the ad strategy that crushed it for your last client.”
“Can I just copy what Hormozi’s doing?”
Copy. Paste. Pray.
But here’s the thing…
The tactics that got you to $2M won’t get you to $10M.
Your market has changed.
Your competition has changed.
YOU’VE changed.
And yet you’re still running the same playbook from 3 years ago, wondering why it stopped working.
Or worse…
You’re trying to copy someone ELSE’S playbook that was never built for your business in the first place.
Sun Tzu said it 2,500 years ago:
“Tactics without strategy is the noise before defeat.”
That’s why the second D in my 3D Scaling System is DEFINE.
Before we touch a single tactic, we DEFINE the strategy that will catapult you toward $1M/month.
Your positioning.
Your market.
Your unique path to scale.
THEN we choose tactics that fit YOUR strategy—not someone else’s outdated playbook.
Amorim tried to force old tactics into a new situation.
14 months later, he’s out of a job.
What tactics are YOU still running that stopped working two years ago?
Lesson 2: A Bad Hire Is a $250M Mistake Waiting to Happen
Here’s the part nobody’s talking about:
Manchester United didn’t have a proven system to hire Amorim.
No rigorous process.
No clear criteria.
No “what does this role ACTUALLY require?”
They saw a shiny resume.
Back-to-back titles at Sporting.
Young.
Exciting.
“The next big thing.”
So they pulled the trigger.
14 months and £250 million later?
He’s gone.
And they’re starting over.
The cost of a bad hire at that level is catastrophic.
Not just his salary.
The £250M in players bought to fit HIS system—players who now don’t fit the next manager’s system.
The lost season. The fans. The momentum.
All because they didn’t have a proven hiring process.
I see the exact same mistake with entrepreneurs at $2M-$5M.
They need a sales manager. Or an ops director. Or a marketing lead.
So what do they do?
Post a job ad.
Scan some resumes.
Do a couple of “vibe check” interviews.
Hire whoever seems impressive.
NO personality assessments.
NO values alignment check.
NO clear 30/60/90 day metrics.
NO defined responsibilities and KPIs.
NO proven hiring system.
Just gut feel and hope.
Then 6 months later, they’re firing that person and starting over.
Except now they’ve lost $80K-$150K in salary, training, and opportunity cost.
Their team is destabilized.
They’re back in the weeds doing that person’s job themselves.
And they STILL don’t have a hiring system.
So they make the same mistake again.
Here’s the truth: You can’t scale toward $1M/month with “gut feel” hiring.
You need a PROCESS!
That’s why I give every client my A-Player Blueprint—
A hiring system built on organizational psychology and Harvard Business School best practices.
Personality assessments that predict fit.
Values alignment before the offer.
Crystal-clear responsibilities and KPIs from day one.
30/60/90 day milestones that eliminate guesswork.
The right hire, the first time.
Manchester United didn’t have that process.
It cost them £250 million and 14 months.
What’s your last bad hire costing you right now?
Lesson 3: You Can’t Align a Team Around a Vision You Haven’t Defined
£250 million.
That’s what United spent trying to fix the team.
New players. New signings. New contracts.
Result? 7th place.
Because the problem was never resources.
The problem was alignment.
Think about it:
United’s board had one vision.
The sporting director had another.
The CEO had another.
And Amorim? He had his own idea of what the club should be.
Amorim himself admitted it in his final dayss.
He wanted to be the “manager”—controlling recruitment, strategy, the whole operation.
But United’s structure had a sporting director, a CEO, a board, all with different visions.
Five different visions. Zero alignment.
Amorim was pulled in twelve directions.
Players didn’t know what they were playing for.
Staff didn’t know whose strategy to follow.
£250 million in talent—all rowing in different directions.
No amount of money fixes that.
I see the exact same thing with entrepreneurs at $2M-$5M.
They’ll tell you they have a vision.
They might even have it written on their website somewhere.
But ask their team:
“What’s the company’s mission? What are the core values?”
Blank stares.
Or worse—five different answers from five different people.
Most 7-figure entrepreneurs pay lip service to vision, mission, and values.
It’s on a wall somewhere. Maybe in the employee handbook nobody reads.
But the company doesn’t LIVE it.
Hiring decisions aren’t based on values alignment.
Firing decisions aren’t either.
Strategy meetings don’t start with “Does this align with our mission?”
It’s just words.
And here’s the thing—it’s not your fault.
Nobody taught you how to do this.
You’d have to go to business school to learn how to actually operationalize vision, mission, and values…
So your company lives and breathes them.
So you did what every entrepreneur does:
You focused on revenue.
On tactics.
On putting out fires.
And now you’ve got a team of 15-30 people-
Who don’t know what they’re actually building together.
BEFORE strategy.
BEFORE tactics.
BEFORE hiring.
We DECIDE your vision.
Your mission.
Your non-negotiable values.
Then we make your company LIVE them.
Every hire filtered through values.
Every decision checked against mission.
Every team member crystal clear on where you’re going and WHY.
That’s how you get alignment. That’s how you stop throwing money at chaos.
Manchester United spent £250 million without alignment.
They’re still stuck.
How much are YOU spending on a team that doesn’t know what they’re rowing toward?
If you’re doing $1M+ per year in revenue…
And you’re watching your business feel more like Manchester United right now—stuck despite all the effort…
On this call, we’ll:
Diagnose why you’re stuck (hint: it’s probably a leadership structure issue, not a tactics issue)
Identify what you need to fire yourself from
Map out your transition toward $1M/month
No pitch. No pressure. Just a complimentary coaching session to see if we’re a fit.
Mark Dhamma, MA
‘The Mil-A-Month Mentor’
Helping 7-Figure Entrepreneurs Break Revenue Ceilings & Scale Toward 1M/Month
17+ Years Coaching Entrepreneurs
MA Positive Organizational Psychology
Advanced NLP & Hypnotherapy Specialist
P.S.
It’s been a rough week watching my childhood team struggle.
But at least something useful came out of it.
Don’t let your business become Manchester United.
Fire yourself from Operator work before someone fires you from your own company.
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The £250M hiring mistake (and the question nobody asked)
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