What Streaming Channels have the highest viewership and what does it mean for your channel?

Hello! As I'm researching opportunities for you, I'm learning A LOT.

One thing that I'm learning is that the streaming channels and networks that have the highest viewership have entertainment and/or sports content, which isn't surprising given what we see happening with the major streaming networks on Roku.

What does this mean for YOUR content? Here are a few initial thoughts:

either put content or ads on these high viewership channels (there's one channel where that would be cost-effective)
put your content in a network that already has high viewership numbers
pull some of this kind of content into your channel - may or may not make sense
leverage audiences with others and really have a strong plan for growing viewership

As you're making decisions about where to put your content - this is an important strategy decision to make that will lead your decision-making.

What are your initial thoughts? What questions do you have?

Here's the link to last Friday's meeting where I shared other insights

And here's the link to next Friday's meeting, where I'll be updating even more!

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