27d • General discussion
The Visibility Monster
For those that are starting to put the pieces together, and look ahead to when you have your framework built.... an ode to the beast that drives your business
The Algorithm Isn't Your Enemy (It's Just Socially Awkward)
Everyone's out here treating "the algorithm" like it's some ancient dragon hoarding engagement points in a digital cave, when really it's just a very literal friend who does exactly what you tell it to do.
Plot twist: The secret sauce isn't secret at all. It's literally just... being human on the internet.
The Universal "Algorithm" (AKA Basic Human Decency)
Step 1: Share what you're actually doing and thinking
Not what you think people want to hear. Not what some guru said would "hack" the system. Just... your actual thoughts. Revolutionary, I know.
Step 2: Respond to people who engage with you
Shocking concept: when someone talks to you, talk back. The algorithm doesn't care if you're too cool to reply to comments. But humans do.
Step 3: Engage with others
Leave comments that aren't just "First!" or fire emojis. Ask questions. Add value. Be the person you'd want to see in your own comments section.
Step 4: Repeat until successful
That's it. That's the tweet. That's the post. That's the entire marketing strategy.
Turns out the way to grow on Substack/ Linkedin/ Facebook is the same as all social media up to and including that weird neighborhood app where people argue about leaf blowers.
It's almost like being genuine works... everywhere.
I know, I know....
But honestly...
The algorithm isn't some mystical beast—it's just a popularity calculator that really, really likes it when humans act like humans instead of engagement robots.
Who knew?
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The Visibility Monster
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You’re Not Broken. The System Is.
It’s not your fault. But it is your responsibility now.
This is STRATEGY 22
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