How well do you know your Avatar?
Your client avatar needs to be very well-defined, I like looking at them in three key areas.
- Geographic (where they are)
- Demographic (who they are, i.e. married or single, old or young, rich or poor, etc.)
- Pscyhographic (how they think and how they buy)
Which of these three areas do you think you need the most help in understanding your avatar?
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How well do you know your Avatar?
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