How I’m Using TAYA + AI to Create Content That Actually Works in 2025

You’ve probably heard me talk about TAYA — “They Ask, You Answer.”

It’s a brilliant book and framework by Marcus Sheridan, and honestly one of the simplest ways to make your content matter.

Pair it with AI, and you’ve got one of the best tools to grow your website traffic — and stay visible to both Google and AI tools like ChatGPT.

Here’s how I put it into practice (and how you can too):

1. Start with real questions.

Your clients are literally giving you content ideas every day.

I use AI to dig into forums, Reddit threads, and niche groups to find the exact words people use when they’re stuck or searching.

That’s the foundation of TAYA: answer their questions.

2. Cluster questions into big themes.

Instead of writing a hundred tiny posts, I let AI help me group similar questions together into “ultimate guides.”

Think long-form resources that become your go-to authority pieces.

3. Make it conversational AI can spit out headings that sound just like the way people actually ask things — which is exactly how they’ll type or say it in search.

4. Add the human layer.

This is where your voice matters. I edit AI drafts to connect emotionally, what Marcus calls “teaching with trust.”

It’s not about dumping facts; it’s about helping your reader feel understood.

5. Optimize smarter AI also points out what your competitors are missing, like FAQ schema, “how-to” markup, or other structured data that gets you into Google’s Featured Snippets.

That’s the space where visibility lives.

6. Keep improving.

The content game isn’t one-and-done.

I retrain my prompts and my process based on which posts actually show up in search results.

AI helps me track that, but the strategy stays simple: keep answering the right questions, the right way.

The takeaway?

Content in 2025 isn’t about chasing trends.

It’s about clarity, trust, and answering real human questions better than anyone else.

TAYA gives you the framework. AI just makes it faster.

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