Donald Miller had a great video about breaking down your website "cognitive load." As a small business owner, your goal isn’t to sound like the smartest person in the room,it’s to be the most understood. When we use "high cognitive load" language, those long, complicated paragraphs about our history or our "process," it’s like handing our customers an 8-pound bowling ball. Eventually, they’re going to drop it and walk away because it’s just too much work to carry. Instead, lower the shelf. Use simple statements that solve the customer’s problem immediately. When you simplify your message, you stop handing out bowling balls and start handing out balloons. People will actually listen because it’s easy to engage. Thank you Donald. Miller!

I have been doing a sales training this week and it has blew my mind! I have so many notes! If you are local to Hutchinson, I am posting a in person content day. Feb. The 12 @ 12! Isn't that fun! And I love an in person anything! I need people! I am making myself do the scary things I avoid doing! https://www.facebook.com/share/p/17tkes1nch/

Me again. I am working on my origin story today so I asked Claude.AI to help me give y'all a template to work on yours with me! I can't wait to know your story! https://docs.google.com/document/d/1vl20-lk6fgkns-iMvpnBZFH8DeijxzcRXdvAirWMMMk/edit?usp=sharing

A few years ago, I thought I needed permission to charge what I'm worth. Permission to call myself a strategist, not "just" a photographer. Permission to say no to clients who weren't the right fit. Permission to work only Tuesday through Thursday. Permission to show up messy, undone, and still be taken seriously. I kept waiting for someone to tell me I was "ready." So I did what most people-pleasers do: I worked harder. I said yes to everything. I undercharged and over-delivered. I posted what I thought people wanted to see. And I was exhausted. Here's what I finally figured out: Nobody was going to give me permission. Not my competitors. Not the "experts" I was following. Not even my clients. The only person holding me back was me. So I gave myself permission to: ✔️ Build my business around my ADHD brain, not against it ✔️ Charge $4,500 for a brand refresh (and feel good about it) ✔️ Only work 3 days a week ✔️ Use AI to scale without burning out ✔️ Show up as a messy, Jesus-loving mom building something real And everything changed. My revenue went from $40K to projecting $95K this year. My calendar has margin. My clients get better results because I'm not running on fumes. You don't need permission to build the business you actually want. You just need to stop waiting for someone else to tell you it's okay. What are you waiting for permission to do? Always Chasing Joy, Sara

Y'all. My house has been through the flu. The boys and I just went back to normal today after 2 weeks home with them and I sick! Today was my first day BACK to work since I went to Camp Resonate in ATL! Tell me, how is your heart. I have adhd and anxiety so I tend to spin out this time of year! I am working on not scrolling on the youtube and instagram (my 2 weaknesses) and being a more intentional mama this season! Who would want to be a "Be in your feed" challenge with me. Talk to camera, no editing, just authentic videos talking to our stories 3 times a day and in our feed 2 times a week! Omar is my favorite content person in the world, IYKYK! Challenge list in the comments