Sometimes when people redesign their store, they focus too much on making it look “new” or “modern” but forget about what was actually working before. A new layout might confuse returning customers, slow down the shopping process, or even hide best-selling products that used to be front and center. In some cases, the design may look good visually but isn’t optimized for conversions, making it harder for visitors to take action. Have you ever noticed how a small change in design can completely shift how people shop or decide to buy?