17d • Start Here
One flagship. One laboratory. No content landfill.
A new idea does not automatically deserve a new pen name, newsletter, channel, logo, and half-finished series.
Your flagship receives durable attention. It has a clear audience promise and survives long enough to teach you something.
Your laboratory exists to answer a bounded question. It may become a flagship later. It may also do its job, produce a lesson, and close.
If everything is a brand, nothing compounds.
Reply with:
Flagship: the work or identity you are committed to building.
Laboratory: the experiment you are permitting yourself to run.
Stop condition: how you will know whether the experiment graduates, changes, or ends.
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One flagship. One laboratory. No content landfill.
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