28d • Resources
Top Down and Bottom Up: The Marketing Data Framework Every Marketer Must Know.
🚀 Top Down vs Bottom Up Approach – Which is Best for Your Marketing Strategy?
If you want to grow your business and make smarter, data-driven decisions, you need to understand these two powerful marketing frameworks.
In this video, we explain:
✅ What is the Top Down approach? – Start with big-picture market insights and narrow down to specifics.
✅ What is the Bottom Up approach? – Build your strategy from customer-level and operational data.
✅ When to use each approach – and why combining them creates unbeatable results.
Watch it on Skool or YouTube (if you prefer): https://youtu.be/r64RH0nLaIE
Whether you’re an entrepreneur, marketer, or business strategist, mastering these methods will help you:
- Identify new opportunities faster
- Build accurate forecasts
- Improve marketing ROI
- Create winning campaigns
📊 Chapters:
00:00 – Introduction
00:38 – Top Down Approach Explained
02:15 – Bottom Up Approach Explained
04:00 – Which One Should You Use?
05:20 – Combining Both for Maximum Impact
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Top Down and Bottom Up: The Marketing Data Framework Every Marketer Must Know.
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