Stop drowning in data and start making decisions that actually move the needle. Our latest "Generating Insights" course (part of the Level 1 Marketing Program) teaches you the essential skill every successful business owner needs: turning raw data into strategic gold. What You'll Master: ✅ The critical difference between facts and actionable insights ✅ Our proven 3-step framework: Discover → Synthesize → Action ✅ Practical tools that work in just 30 minutes ✅ How to uncover the deeper motivations driving customer decisions Perfect For: - Business owners tired of guessing what customers actually want - Non-marketers who need to make smarter, data-driven decisions - Teams ready to build truly customer-centric strategies The result? Marketing plans that actually work because they're based on real customer insights, not assumptions. Ready to transform how you understand your customers? Find the course in your Classroom under "1.1.3 Generating Insights" Part of our comprehensive Level 1 Marketing Program - because understanding your customers is where all great marketing begins.

💡 Just joined in here and I’m excited to connect! I’ve been learning how marketing ties directly to freedom being able to build something online that doesn’t just bring results today, but can also sustain long-term growth. I’m curious… how many of you here started your business because you wanted more freedom, not just income? Would love to hear your thoughts 👇

Anyone looking for a high ticket closer for their Agency? My name is Justin. I am looking to sell a new offer in the space. I have 6 years of sales experience with retail, web3, PR, luxury travel, etc. I've sold over $20m. You can contact me here or my email/linkedin. Email: [email protected] LinkedIn: https://www.linkedin.com/in/justin-lubert-609473168

Learn how Shell Pura launched in Germany with a powerful customer value proposition (CVP) focused on protection, sustainability, and innovation. 🚗💡 In this video, we break down Shell’s market segmentation, target audience, emotional and rational benefits, and how they used third-party validation to build trust. This is a perfect case study if you want to understand how to create your own CVP, differentiate your brand, and connect with socially and environmentally conscious consumers. This excerpt is from our Customer Value Proposition Creation Course inside the Marketing Accelerator community — where you’ll find practical examples, frameworks, and strategies to sharpen your marketing skills. 📌 Timestamps: 0:00 – Shell Pura in Germany: A new brand strategy 0:21 – Target customers: Demographics & psychographics 1:08 – Market segmentation explained 1:54 – Features and emotional drivers 2:10 – Rational & emotional benefits of Shell Pura 2:39 – Reasons to believe (innovation & testing) 4:22 – Visual differentiation: The “blue fuel” strategy 5:14 – Brand personality traits 5:30 – Crafting the value proposition sentence 6:15 – Final CVP: Protect your car and the environment 7:07 – Comparing CVPs across markets 7:12 – Where this example fits in the CVP course

In this video, I break down Shell V-Power’s Customer Value Proposition (CVP) — one of the best real-world examples of how to transform a commoditised product into a premium brand. You’ll see how Shell identified its target customers, defined the features and benefits, created strong reasons to believe, and positioned V-Power as the world’s best-selling premium fuel. Whether you’re a business owner, marketer, or student of strategy, this video shows how you can apply the CVP framework to your own products and services. 📱 Make your own value propositions, learn more about marketing techniques and tools to grow your business, get discussing in Marketing Accelerator. 📌 Timestamps 00:00 – Introduction: CVP examples across industries 01:05 – Why Shell V-Power is a strong marketing example 02:30 – The fuel market before premium fuels 04:10 – Shell’s idea: creating a premium fuel brand 06:00 – Defining the target customer (urban males 18–40, car owners) 08:00 – Features: rational vs emotional drivers 10:00 – Benefits: improved performance & emotional satisfaction 12:00 – Reasons to believe (engine cleaning, Shell scientists, Ferrari F1 testing) 14:00 – Brand personality: innovative, dynamic, young 15:10 – Shell V-Power’s CVP statement explained 16:10 – Key takeaway: how to use this framework in your own business 😎