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The Downsell Offer
You are likely losing leads who love your work but simply cannot afford your premium pricing.
Creating a "downsell"—a lighter, cheaper, DIY version of your service—allows you to capture revenue from prospects who would otherwise walk away.
- What can you offer a prospect who says your main service is too expensive?
- Could you sell them the templates or guides to do it themselves?
Action Item: Outline the deliverables and price point for a lower-tier "downsell" offer.
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The Downsell Offer
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