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Formalizing Referrals
Hoping for word-of-mouth growth is not a strategy; building a formalized referral program is.
Offering a specific reward, discount, or commission to anyone who sends you a paying client actively turns your network into a sales team.
- What tangible reward can you offer a current client for bringing you a new lead?
- Have you clearly communicated that you are looking for referrals?
Action Item: Define your referral reward and announce the program to your existing network.
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Formalizing Referrals
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