8h • General discussion
Focus Group Process
Here is my process. You make not like it but it works for me and you can streamline the process. I am in this for the long haul and always looking to improve and create new content. I also have a note app on my IPhone and on the go can add new notes from the focus groups or when I connect with someone new and create takeaways.
What I am doing is not a requirement and you can talk about anything. After all it’s your show and make it yours.
I just happen to love research and it helps with my marketing.
See following script:
“Hi! I’m working on a podcast idea and would love your honest feedback. I’m creating it for people who want help with [topic]. Would you be willing to answer a few quick questions or listen to a short sample? I want to make sure it’s truly helpful before I launch.”
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Simple Validation Questions
1. Would you listen to a podcast about this topic?
2. What would make you subscribe?
3. Which episode title would catch your attention first?
4. What are you currently struggling with in this area?
5. Do you prefer short episodes or longer ones?
6. What type of host voice do you enjoy most—warm, direct, motivational, educational?
7. What would make this podcast stand out to you?
I am having fun with this and received my first review.
Part 1: Validate Your Podcast Part 2: Create a Simple Podcast Focus Group
You do not need a huge group. Start small.
A. Choose your focus group
• Invite 5–8 people who match your ideal listener
• Include people who will be honest, not just supportive
• Choose people who actually listen to podcasts
• Include a mix of beginners and experienced listeners if relevant
B. Decide how you’ll gather feedback
• Create a small private group chat
• Or host a Zoom call
• Or send a Google Form / survey
• Or do voice-note feedback by text
C. Ask the right questions
• What topics would make you stop and listen?
• What are you struggling with right now in this area?
• What kind of podcast do you enjoy most?
• How long do you prefer podcast episodes to be?
• Which title feels strongest?
• Would this podcast make you curious enough to follow?
• What would make you recommend it to someone else?
• What feels missing from podcasts in this space?
D. Test specific pieces
• Test podcast title ideas
• Test cover art concepts
• Test episode topics
• Test intro music or opening words
• Test your show description
• Test one short pilot episode
E. Gather feedback in an organized way
• Write down all comments in one place
• Highlight repeated words and themes
• Separate opinions from patterns
• Note what people loved immediately
• Note what confused them
• Revise your podcast concept based on what you learned
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Part 3: What to Look For During Validation
These are good signs your podcast idea is strong:
• People quickly understand what the show is about
• They say, “I would listen to that”
• They show interest in more than one episode topic
• They mention a real need your podcast could meet
• They react positively to your title or concept
• They ask when it will launch
• They share ideas for future episodes
These are warning signs:
• People look confused when you explain it
• The topic is too broad or vague
• No one seems excited by the episode ideas
• Feedback is polite but not enthusiastic
• Your show sounds like too many other podcasts without a clear difference
• You are trying to talk to everyone instead of a clear audience
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Focus Group Process
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