1. Curiosity-driven
Your Numbers Already Know What You're Afraid to Ask
Why book it: it's an irresistible line for an agenda — people can't help wondering what their own numbers are trying to tell them, and that curiosity fills seats.
2. Bold/contrarian
Confidence Isn't a Mindset Problem. It's a Math Problem.
Why book it: it picks a fight with the "just believe in yourself" advice that dominates most business stages, so it stands out hard on a lineup full of mindset talks.
3. Transformation-focused
From Bracing for What's Next to Building It on Purpose
Why book it: it promises a visible before/after arc the audience can feel happening during the talk itself — exactly what a planning committee wants from a headline or closing session.
4. Problem-focused
Why Smart Business Owners Make Their Biggest Decision With Their Worst Information
Why book it: it names a problem every growth-stage or exit-stage owner in the room will recognize instantly, which makes the topic an easy yes for anyone scanning for audience relevance.
5. Signature-concept
The Messy Middle: How to Make Your Next Big Move With the Numbers, Not Just Your Nerve
Why book it: it hands the organizer a memorable, ownable phrase to market the session with, and positions you as the person with a named framework — not just another finance talk.
I love the 'messy middle' concept, since I work with entrepreneurs in transition (either a growth strategy or an exit strategy), and I also talk about adding the actual data to your 'gut instinct' decisions, so I really like #5... I also like #3 for the 'before / after' transformation, and #2 for the 'data vs. / alongside gut' aspect.
Decisions decisions, LOL!