BUILD BETTER HAIRCUTS. BUILD A STRONGER CAREER.
SOTA Education is for barbers who want to stop copying haircuts and make better decisions behind the chair.
WHAT YOU GET
• One complete haircut breakdown every week
• Weekly live Q&A, coaching and feedback
• Consultation and suitability training
• Direct feedback on your submissions
• Lessons connecting technical skill to clientele, brand, retention and business
• A community focused on real progress
THREE SPECIALISTS. ONE SYSTEM.
SOTA is built around Juan, Lucio and Chris—not one teacher trying to cover everything. Together, we bring experience across technical execution, education, client growth, brand and barbershop operations.
THE SOTA PATH
The online community is the foundation: learn, practise, submit and apply feedback. Deeper intensives and mentorship will become the next levels for barbers ready for more support.
WHO IT'S FOR
Barbers at any level who are serious about improving their craft, confidence and career.